Filboid Studge
This story is from Saki is a spoof on modern advertising. A businessman who had invested all his money into a failed breakfast food requests help from an impoverished artist who wants to marry his daughter. The artist gives the product an unappetising name and promotes it with a poster of celebrities in Hell clamouring for the unpalatable dish “they cannot buy now”. Sales take off, and the businessman sells the company and marries his daughter to someone a “vast deal higher” than the hapless artist. Themes include despair, the power of advertising, branding (appeal to duty/guilt), social class, ingratitude/betrayal.
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