This 1963 story from J. G. Ballard envisions a dystopian future where people’s lives are conditioned by subliminal messages disseminated through advertising billboards and the mass media. The hidden messages, which appear to be officially sanctioned ‘to stimulate the economy’, compel people to buy things they don’t need or replace perfectly good recent purchases. Ominously, the major products involved are linked to powerful monopolies. The story is a biting satire of (then) modern advertising and its contribution to the post-war consumerism and rising household debt levels of the 1950s. Themes: conspiracy, technology, advertising, consumerism, debt, dehumanization (loss of free will).
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